Description
Every buyer has two minds in the room. You’re talking to the wrong one.
The polite one asks about price and says “I need to think about it.” The other one, the one that actually decides, works on feelings, pictures, and past experience. David Bryan Smith, America’s Gentleman Hypnotist, has hypnotized more than 40,000 people and performed thousands of shows. He knows how ideas get past the gatekeeper, and how to offer them so a buyer can say yes without feeling pushed.
He calls it the Science of Suggestion. In this practical, plain-spoken guide, he defines it, lays out his Seven Laws of Suggestion, and combines them with the proven methods of advertising and sales legends:
- Claude Hopkins’ Scientific Advertising: be specific, offer samples, test everything
- David Ogilvy’s principles: respect the buyer, write headlines that work, and turn adjectives into facts
- Dan Kennedy’s sales-letter method, plus the lessons of How to Make Millions with Your Ideas
- NLP rapport, pacing and leading, and better questions, with an honest look at the evidence
- Tony Robbins’ Neuro-Associative Conditioning: why decisions tip on pain and pleasure
Then he puts them together into the Seven Suggestion Steps, a simple method for any sale: face to face, on the phone, in an email, or on a web page.
Every chapter ends with a ready-to-use exercise or script, plus a cartoon and a diagram to make the idea stick. And a full chapter draws the ethics line: how to spot manipulative tricks, why you’ll never need them, and the “Mother Test” that keeps every sale clean.
If you sell anything, from cars to coaching to your own big idea, this book shows you how to guide a prospect to the buy button honestly, and earn customers who come back.
Includes a PDF (114 pages) and an EPUB.
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